Understanding the Importance of Logistics and Fulfillment in eCommerce

Understanding the Importance of Logistics and Fulfillment in eCommerce


If you own an e-commerce business, you know that there’s a lot more to it than just listing products on your site. You need to figure out how you’re going to fulfill orders, what your shipping rates will be, how quickly those shipments will arrive at their destinations—and then there are all the other steps in between. It can be daunting! Luckily for e-commerce retailers, there are logistics companies that specialize in helping businesses like yours handle these challenges efficiently and profitably. But with so many different options available for fulfillment providers out there (and no shortage of marketing hype), how do you make sure you find the right one? Here are some tips from experts in the field:

The Importance of Logistics and Fulfillment

Fulfillment and logistics are the backbone of e-commerce. The logistics process is complex, but it’s essential for your business to understand how it works. You need to know what supplies you’ll need, where they should be stored, and how they will be delivered to customers’ doorsteps.

You may think this sounds like something only Amazon or Walmart can handle–and that might have been true 10 years ago! But now there are plenty of third-party companies who specialize in helping smaller businesses get their products delivered faster than ever before.

How Logistics and Fulfillment Can Help Your E-Commerce Business

You have a great product, but you’re not sure how to get it into the hands of your customers. You’ve put in all the hard work of creating an e-commerce website and marketing it via social media, but now you need help getting your products from point A (the warehouse) to point B (your customer’s doorstep).

Logistics and fulfillment are two important components of eCommerce that can help ensure success for your business by increasing sales, saving money and improving customer service.

Does Your eCommerce Business Need a Logistics Partner?

If you’re an e-commerce business owner, it’s important to keep in mind that logistics and fulfillment are the most important factors when it comes to your success.

Logistics is the process by which goods are transported from one location to another. The term “logistics” can be used in both military and nonmilitary contexts; however, when referring to supply chain management within an organization or company (rather than just transportation), this term refers specifically to all activities involved in getting products from their source of manufacture or production through their delivery into customers’ hands–including warehousing, distribution centers and transportation networks like trucks/ships/planes etc..

Fulfillment refers only to those tasks associated with processing orders placed by customers once they have left your site via checkout process (or whatever method you use).

What Is the Difference between Logistics and Fulfillment?

The difference between logistics and fulfillment is that logistics is the process of getting goods from point A to point B, while fulfillment is the process of getting your products to your customers. In other words, it’s all about transportation, warehousing and delivery–but with a focus on how those things impact you as an eCommerce retailer.

Logical as this might sound at first glance, there are some important nuances worth digging into here: logistics and fulfillment are two parts of the same process–they’re not separate entities with different jobs or responsibilities (like “logistics” would be if it referred only to moving stuff around). If anything else were true then there wouldn’t really be much need for either one in an ideal world because everything would just get done automatically!

The real answer isn’t quite so simple though; we’ll try again after looking at some examples…

E-commerce is booming but you need more than just a website to be successful.

The ecommerce market is booming, but you need more than just a website to be successful. If you’re new to the world of e-commerce and logistics, here’s what you need to know:

  • The global e-commerce market is expected to grow from $2 trillion in 2017 to $4 trillion by 2021–that’s an increase of 60 percent!
  • E-commerce businesses are growing at a faster rate than traditional retail stores. In fact, 40 percent of all retail sales will be conducted online by 2022 (compared with 25 percent today). And if history has taught us anything it’s that when there is money to be made people want a piece of it–and fast!


E-commerce is a booming industry, but it’s not enough to just have a website. You need to ensure that your products are delivered on time, in good condition and at the right price. That’s where logistics and fulfillment comes into play. By partnering with an e-commerce logistics company, you can have peace of mind that your orders will be handled professionally from start to finish so that customers receive them when expected and don’t experience any issues along the way